We provide trusted Japanese household, personal care, and wellness solutions designed to make daily life cleaner, healthier, and more comfortable.
A proud subsidiary of the Earth Corporation Group.
Hakugen Earth is a proud subsidiary of the Earth Corporation Group. For over a century since the group's founding in 1892, we have been devoted to helping people live happy, healthy lives by providing high-quality products.
We specialise in innovative household goods, including dehumidifying agents, bath products, and insect repellents, all engineered from the customer's perspective.
To be an essential part of diverse lifestyles by contributing to greater prosperity and enjoyment in daily living through harmony with the essence of life. We are constantly looking one step ahead to bring much more pleasant smiles to the Earth.
"Act For Life." We promise to exist in harmony with the lives and lifestyles of all people, contributing to safe and enjoyable lifestyles while providing products that are beneficial to people.
Our COMPASS values guide the way we think, serve, improve, and grow together with customers.
Thorough pursuit of the customer's perspective as our absolute guiding principle.
Actively sharing opinions, listening, and deepening mutual understanding.
Embracing changes and staying determined to evolve alongside our customers.
Embracing ambitious challenges to fuel continuous learning and growth.
Working with speed and adaptability to serve the global market.
Co-existing with the world and actively contributing to society through our business.
Fostering a positive environment filled with smiles and great energy.